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OffSite Assistant
News You Can Use
January 15, 2007 - Vol 1, Issue 1
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Dear Keniesha,
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What are your New Year's Business Resolutions? Is it to get organized, maximize your marketing efforts, or just find more time for yourself? Whatever your resolution may be, OffSite Assistant is here to help!

We've prepared some useful information and resources to get your year off to a great start!

Mark Merenda
The Power of Branding and Image: When the Product is Invisible, the Package Is the Product with Mark Merenda of SmartMarketing

In marketing, when a product is invisible, or when a product is a commodity (like tea), then the packaging becomes all important.

That’s true for any professional service. The longer your image says “struggling professional” or "amateur," the longer the struggle. People listen with their eyes. You must look as great as you are (or better).

In this powerful presentation, Mark Merenda of SmartMarketing explains the importance of marketing and branding in a way you haven't heard before. Just a few of the concepts that will be covered include:

  • Why image is vitally important to professional service businesses
  • How clients "listen" with their eyes and what your image is telling them
  • The power of first impressions and how quickly and lastingly they are formed
  • Why investing in your business image is one of the smartest revenue-generating moves you can make
Plus more, with whatever questions come up.

This teleclass was originally aimed at Virtual Assistants; however, all professional service providers who have struggled with justifying the expenditure of funds on marketing and branding will benefit from the information presented and are welcome to attend. Please join us, and help lay to rest any uneasiness you feel about investing in your image.

The class is on Thursday, January 18th, so click the link below for more details and to register!


Thinking of bringing one more thing into your home? First make sure of two things: you have a place to put it (other than the kitchen table), and it makes you smile. If it doesn't have a logical home and it doesn't bring you joy, it doesn't belong in your life.

At Home
  • Bring order, calm, and control to your home and family life.
  • Save money by organizing your bills, your shopping, and your clothing.
  • Get more done in less time.
  • Put your house in order so you can find what you need—and need what you find!

At Work

  • Bring structure, logic, and control to your organization, at any level.
  • Optimize workflow to increase productivity, reduce stress, and heighten profitability.
  • Build companywide systems or define responsibilities for a single employee.
  • Motivate your team with real solutions to the everyday or ongoing challenges of too much to do, changing priorities, and information overload.
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How many times has this happened to you? You visit a web site but registration is required, with a valid email address needed for confirmation. But maybe it's just a message board you want to read one time only, or a store you have no interest in shopping from again and from which you don't want to be saddled with a lifetime of spam. And you can't use a made-up email address because you have to confirm a link or send back a reply.

One solution is to register for a free email account specifically for uses like this by visiting one of any number of web-based mail systems, such as Yahoo! Mail, Hotmail, or Gmail, but registering for any of these takes an eternity. Then there are passwords to contend with, a mother's maiden name to input, all kinds of overhead in getting the account set up and logged into. I use these kinds of accounts, but sometimes the password gets lost, and eventually they fill with spam, making it a pain to navigate.


Well here's a brain-dead simple solution to the problem: 10 Minute Mail, which provides, for free, exactly what is promised in the name: An email address that vanishes after 10 minutes. There's no registration, no verification. Just click over to the site and hit "Get my 10 Minute Mail e-mail address." You'll instantly be given an address that ceases to exist after 10 minutes. You can then use this address in filling out web forms or whatnot, and a very simple web-based interface gives you full access to any mail the account receives. You can reply to any messages, but you can't send mail to an account that hasn't already emailed you. If you can't get the job done in 10 minutes, you can reset the timer to 10 minutes at any time. There's no need to login, no password to remember.

For safe surfing and spam avoidance, I haven't found a simpler, more elegant solution than 10 Minute Mail. It works flawlessly and couldn't be easier to use. It's earned a place in my Favorites folder. Give it a spin and see what you think!

Story by Christoper Null of Yahoo! Inc.


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Your Business. Our Office.


Keniesha Trimble
OffSite Assistant

phone: 800-928-2035


OffSite Assistant | P.O. Box 1293 | Cedar Hill | TX | 75106

 
 
 
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